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(fun)ctional

(fun)ctional is a series of six shorts that demonstrate the frustrations of not having pockets in women’s clothing.

(fun)ctional

(fun)ctional is a series of six shorts that demonstrate the frustrations of not having pockets in women’s clothing.

From mini documentary to Instagram shorts.

I originally wanted to create an animated mini documentary about the complicated history of pockets, and how they are tied to feminism, and why they are still terrible. To be more authoritative I wanted to be able to back-up my claims with research and data of how others felt about their clothing. Whilst I had my own theories, I could find very little data to back those assumptions up.

This lead to me creating my own survey to collect the data. I shared the survey on multiple social media platforms and was overwhelmed by the support. I stopped accepting responses after 400 were received by people of all genders, and ages.

This exercise in the power of social media made me rethink my approach. By creating multiple smaller animations the message could continue to be shared over a longer period of time, and reach a wider audience. My work tends to naturally encompass humour, so a focus on the silliness of it interested me.

This lead to the final product of six animations that included statistics from the data I collected. The scenarios explore my feelings about lack of pockets in a humorous, relatable way that is backed up by data. The animations are created to best succeed on social media, and leaves room for further expansion of the series.